Introduction and What You Will Learn in this Course
The E-Commerce Business Model (i.e. What business are you actually in?)
How to Read and Interpret Financial Statements
Driving Profitability: Your Ticket to Continued Operations
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Intro: Why Profit is the Price of Admission (1:49)
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Basic Profit Metrics (6:49)
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Product COGS + Ads: The Core that Drives PAG (9:20)
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What should my PAG be? (And how to fix a poor PAG) (8:28)
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Should I expand off Amazon? (10:09)
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Why You Must Grade SKUs (4:46)
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Grading SKUs Using the Fee Preview Report (9:31)
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Grading SKUs Using the Transaction Detail Report (7:07)
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Using Software to Grade SKUs (5:15)
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Making Investment Decisions Based on SKU Analysis (5:45)
Cash Flow Forecasting
How to Scale an E-Commerce Business: What got you to $1m won't get you to $10m
